The House of Doeuillet was built around a personality. This was M. Georges Doeuillet, who possessed a unique combination of artistic, business, and social attributes. He started out as a silk merchant, but soon after realized that the couture was the best method of giving full sway to his talents.
His first venture in this new field was as business manager for Callot. Then in 1900, that significant, wonderful year for the Paris couture when the Exposition brought the world to that city, Doeuillet opened his own house. He was one of the first to establish a couture business on the place Vendôme (18 & 24). Others were located along the rue de la Paix and adjacent streets.
Success was instantaneous. The first modern robes-de-style, known today as cocktail dresses, that Paris of that era had seen were created by Doeuillet for the opening of the Mogador Theater. These were a sensation and the smart women of Paris immediately demanded that this type of evening dress be made for them also. Since then the robe-de-style appears every season in almost all the collections.
Doeuillet was one of the few of the older houses that was still very popular in the early 1920's. They made a specialty of beautiful, all-over embroidered dresses of heavy pastel crepes, petal-like in structure. (Dressmakers of France by Mary Brooks Picken and Dora Loues Miller, 1956